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Strategic Growth Consultants
310 Fox Hollow Woods Dr.
St. Louis, MO 63021
636-256-3100
1-800-596-3101
Email Us
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STRATEGY DEVELOPMENT
Only after thorough and comprehensive analyses of
both the current and desired market positions are performed can a
strategy be developed for the service delivery system - what
services, to which customers, at what time, and how it should be
delivered.
Assisting financial institutions
in addressing these issues and developing a sound and profitable
services delivery system is the business of Strategic Growth
Consultants. Each project is unique given the situation of the client
and the goals of management. However, certain broad areas of
research are necessary to develop a strategic growth plan, and typically
include the following:
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Market And Economic
Environment Analysis - The comprehensive review of all local and
regional forces that influence the business potential of a
financial institution. Strategic Growth Consultants examines the
growth sectors of the economy, population shifts within a market,
demographic trends, and overall economic activity.
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Competitive
Analysis
- The analysis of competitors strengths and weaknesses
and how they impact future business potential. A review of
competitors deposit growth by individual office, market share, and
service delivery systems must be considered in determining the
potential of a particular market. From this analysis, along with
the market analysis, a foundation is developed with which future
market potential is defined.
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Survey Research - Surveying and
analyzing customer opinions, gained through mail questionnaires,
telephone surveys, or focus groups, can provide direct input
regarding image, strength of competition, characteristics and
opinions of customers, usage patterns, and perceptions of
competition.
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Growth Projections - The expected growth of
a financial institution, or of a particular office, is fundamental
to strategic growth planning. In most cases, growth is a function
of market viability, the strength of competitors, and the
management philosophy of the individual institution. A delivery
system strategy is then developed that details the optimum
planning solution. Whether the needs of our clients involve a
headquarters or a branch office; an administrative, service or
processing function; space that is owned or leased; manned or
electronic --- Strategic Growth Consultants produce practical,
innovative, cost effective solutions and recommendations.
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Operational /
Organizational Review of the Institution - The evaluation of the
characteristics of the institution that will influence their
ability to continue servicing existing markets and penetrate new
ones; including staff and space utilization, work flow,
departmental relationships, existing methods and procedures.
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Financial Impact
Determination
- The assessment of the "bottom-line" impact
from implementing strategic recommendations; including deposit
potential projections, development of pro forma income statements,
balance sheets, and capital account statements to measure
profitability, capital adequacy, and liquidity.
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Location Research - The objective of
location research is to geographically identify, analyze, and
prioritize relevant delivery relationships. It is the general
market location rather than a specific site that reflects the
convenience and economy of maintaining physical or geographical
relationships. For a financial institution, the nature and
frequency of those relationships or linkages (with customers,
staff, other offices of the institution) vary greatly with the
type of office involved. A branch office's most important
relationships, for example, are likely to be with the customers it
serves. For an operations center, however, the primary linkages
may be with the branch offices whose work is processed.
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Site
Analysis
- Within the context of a given location, a financial
institution can best realize the potential inherent in a market
when it is situated at the most advantageous site available.
Conversely, an inferior site can jeopardize the potential of even
the most promising markets. To ensure that costly but avoidable
mistakes are not made, Strategic Growth Consultants can assist
management in the selection of a site or the evaluation of
alternative sites in order to position a financial institution
facility to attain its intended objectives.
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